Explanation and Examples of Creative Assets for Artists
Each type of content has a specific purpose and fits into a stage of the sales cycle. The goal is that, with each publication, the artist guides their audience from initial discovery to final purchase. (Please review each video, as they have significant statistics because the platform wants them that way; here, we need to understand the needs of the networks and not just what or how we want to show it.) This will help us achieve better results in the promotion and sale of your material.
Customization
Packages
1. Demonstration
This content showcases your creative process, whether in the studio, during a rehearsal, or at a live session. Its purpose is to grab the attention of new people and show your authenticity.
2. Testimonials
Here you use your fans or other people as social proof. This type of content builds trust and convinces people that your music is valuable and appreciated.
- Example: A Reel combining several clips of people at your concert, jumping and singing your songs. You can add an overlay text that says "The energy at the last show was incredible 🚀".
3. Press
If you have been mentioned in blogs, magazines, or media outlets. This gives you credibility.
- Example: A video with a screenshot of an article about you, with the headline highlighted. You can set one of your songs as background music and add a small animation pointing to the most important parts of the text.
4. Aspirational
This content doesn't sell the music itself, but rather the emotion it produces. It creates an emotional connection by showing scenes that people associate with your music.
- Example: A cinematic-style video of someone driving on a road at sunset, or a group of friends laughing at a party, with your song in the background. The message is: "Your music is the soundtrack to unforgettable moments."
5. Benefits
6. Product
This type of creative asset focuses directly on what you sell: an album, a T-shirt, a hat. It is a clear and attractive shot of the product.
- Example: A short, well-lit video showing your vinyl spinning on a turntable, or a video where you wear your own merchandise T-shirt so people can see how it looks.
7. Promotion
8. Split Screen
Use this visual technique to show two perspectives at the same time, creating a dynamic and comparative effect.
- Example: On one half of the screen, a video of you in the studio with headphones, concentrating. On the other half, a video of a concert full of people dancing to your music or reacting to another video.
9. Educational
Example: A short video where you simply explain "3 tips to overcome creative block" or "How to find free samples and how to play your songs."
10. Human Sing
This is the most personal content. It's an opportunity for people to see the human behind the artist. It's an unfiltered, direct video.